Moxie Loves

My First Bike: A Love Story

2012 was a dark year for me.  I survived the end of a long term relationship, using distance running as my outlet.  During training for an ultra marathon, the pain in my left foot could no longer be ignored — I listened to reason and finally saw a doctor who gave me the devastating news that I had given myself a severe stress fracture, requiring months on crutches and weeks after that wearing a walking boot.  I saw exercise, my outlet and my bright spot at the end of the tunnel, fading away.



The months rolled by and I was finally allowed to exercise again, and my physical therapist recommended biking.  It had been over 15 years since I had last ridden a bike, and I had a strong aversion to biking — I remembered it as something I hated.  As a child, my dad took our family out on grueling bike rides, and I have distinct memories of feeling miserable climbing the hilly area around my hometown on endless journeys, suffering while taking the long route to ice cream shops.  However, I NEEDED an outlet and so I caved.  I borrowed a bike from a friend that was way too big.  I enjoyed the feeling of the wind on my face, but I didn’t enjoy feeling so awkward and out of sorts on this giant bike.  I felt unstable, constantly teetering; however, the exercise was my salvation.  The feeling of exerting myself, the sweat drops slowly developing on my skin and being whisked away by the breeze … it was pure magic.

I enjoyed endurance exercise in the past and really missed having that outlet, and I missed that meditative state that I only find through exertion.  However, the loaner bike wasn’t cutting it.  The fit was poor enough that it limited the amount of time I could comfortably spend on the bike, which made finding that peaceful place in my head impossible.  Logically, I NEEDED to buy my own bike.  My next few weeks Continue reading

Moxie & Huntsman Cancer Foundation

When life is threatened by cancer, there is no better embodiment of Moxie than of those touched by it pushing forward with sass and perseverance to live a life worth fighting for.  We are delighted to tell a story of hope and to work with the Huntsman Cancer Foundation to do our small part in seeking a cure.  In October of 2014, during Breast Cancer Awareness Month, Moxie will be launching a mini collection inspired by cancer patients, survivors and friends and family members supporting life that will include a Bolero, Colorblock-T and T-back jersey. Five dollars of every unit sold from the collection will be donated to the Huntsman Cancer Foundation where 100% of funds will go directly to cancer research at Huntsman Cancer Institute.

During Little Red Riding Hood 2014, people gathered around the Moxie Cycling booth to craft beautiful pieces of artwork to submit as jersey designs for our Huntsman collaboration. We have narrowed down our selection to a handful of finalists. We were touched by so many stories we received in addition to artwork that we simply could not resist sharing.

The artwork below will not be produced for this collaboration but we’re still delighted to share their beauty with you.

(click images to read their story)

Read more about the Moxie Cycling Co & Huntsman Cancer Foundation collaboration:

Collaboration Announcement

5 Homemade Alternative Sports Nutrition Recipes We Love


Paleo? Vegan? Don’t Care? No matter what your dietary preferences, finding what types of sports nutrition is not only satisfying for your taste buds but also fuels your muscles is important. We’ve found that making homemade energy bars/balls is a fun way to customize the fuel to be exactly what you’re in the mood for. If you type in a simple strain of keywords on Google or Pinterest (our fav source for recipes), you’ll find hundreds of recipes to suit your needs.

Below you’ll find a few of our favorite recipes for homemade energy bars that accommodate alternative dietary lifestyles like vegetarian, gluten-free, and even paleo! FYI – these are great recipes even if you don’t follow an alternative diet. If you’ve got a recipe you love and want us to check out, comment below! Continue reading

Saved By The Hero Kit


(Left: Out on the trails and prepared for anything with my HeroKit and Crash Pack on board!! Right: All cleaned up after a mountain bike crash … wish I’d had the Crash Pack with me instead of suffering until I got to the trailhead restroom and was able to wash it out.  Can you imagine what it looked like before I washed it?!)

by Andrea Paul

It’s a gorgeous morning to ride, we’ve all got coffee on board and my girlfriends are ready to roll :  Helmet & gloves?  Check!  Moxie Merino Wool Bolero & Moxie headband to cut that morning chill?  Check!  Kate’s Real Food Meal Bar & Water?  Check!  Pump, extra tube … Check!  And repair kit?   Ummmm….?  Continue reading

Q&A with RAAM Team Riders Dani & Kacie

Moxie Cycling is proud to announce the sponsorship of Kacie Darden and Dani Grabol as they prepare to take part in the 2013 Race Across America.

These two awesomely ambitious women will be racing 3,000-miles beginning June 15th in Oceanside, CA and finishing in Annapolis, MA. Kacie and Dani are in full-on training mode and have hopes to break the female 2-person team record! As they ramp up training and prepare for this athletic feat, we will be posting updates on our Facebook page and holding Twitterviews, live interviews via our Twitter feed, in the coming weeks.

We invite you to join our conversations by following @MoxieCycling on Twitter during these dates at 4PM CDT:

  • Thursday, April 11 // Discussing their training regiment 
  • Thursday, April 25 // Discussing the race course, which goes through 12 states
  • Thursday, May 9 // Discussing the importance of nutrition
  • Thursday, May 23 // Discussing the mental strength factor in endurance events
  • Thursday, June 6 // Discussing the final preparation for the race

Read about how Dani and Kacie got their start in cycling, who serves as their inspiration and more

Continue reading

Roundup: Stocking Stuffers for Cycling Bookworms

What we love this week // Stuff the Stocking of the Bicycling Bookworm in your Life

Hooray for snow! We have finally gotten over a foot of snow on the ground here in Minnesota and although it limits the cycling industry to the very few and admirable, I’m happy we will have a semi-White Christmas. This is the Midwest after all! And after a full summer season, I finally have a reason to stay indoors and catch up on the books that have been making my ‘To Read’ list embarrassingly long. I have managed to cross a few off in the last few months and if you or a reader on your Christmas list is in need of a read, these would make excellent stocking stuffers.
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Roundup: Gift ideas for your “cycling-crazed” friends

What we love this week // Just what your cycling-crazed friends are pining for this year

We hope you had a wonderful Thanksgiving & have fully recovered from the turkey coma! The beautiful day we were given in the Midwest on Thanksgiving made the day extra enjoyable, I even got in a bike ride! It was great to get the pedals pumping again, but the bitter cold set in for good it seems and I’ve turned my attention to tree decorating and decking the halls.

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Moxie Trends

What we love this week // The season of giving is upon us! & Moxie wants to share with you our special Black Friday – Cyber Monday Deal

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Don’t miss out on this great deal! Visit our online store right from your home and gift away.

Stay Sassy…

Team Moxie

SPIbelt – small item storage for your workout

What we love this week // Where can I place my small personal items when I work out?

I know most of you Moxie women are cycling aficionados but I also know a lot of you mix in running, walking, hiking, climbing, kayaking, dancing, spelunking, parkouring, etc. … and when you aren’t in your Moxie jersey with the back pockets, how do you carry your keys and phone? Personally I’ve attempted the keys around the bra strap (noisy and uncomfortable), keys looped on the sneaker lace (noisy and awkward), keys around the shorts string (noisy and even more awkward), keys in hand (just plain annoying), and hiding keys in secret spots until my return (semi irresponsible).

And then there was SPIBELT.

moxie cycling, spibelt, women's cycling

Yes, SPIBELT does actually stand for Small Personal Item Belt. And what’s even cooler is that SPIBELT has a similar start up story as Moxie Cylcing:

Founder, Kim Overton, was out on a run one day, keys tucked into her bra top, and thought, “there’s gotta be a better way!”. She went home that night and sewed the very first ever SPIbelt. Year one the company operated out of her apartment and eventually moved into a warehouse where the manufacturing continues.

spibelt, kim overton, women's cycling, women's fitness, women's cycling jersey Priced right at $20 each, you can’t go wrong. Made in a huge variety of colors, there is bound to be a belt that matches your style. Are you a night owl? You can keep yourself safe with a reflective SPIBELT. Patriotic? There’s an American flag SPIBELT. Uniquely you? SPIBELT offers customized designs as well.

Stay Sassy…

Team Moxie

Roundup: Ragbrai 2012!

What we love this week // RAGBRAI 2012!

It’s probably obvious now that we are big fans of the annual bike ride across Iowa, but in case you aren’t familiar with the event, we are happy to give you the rundown of how much fun this cycling gathering is! RAGABRAI actually stands for Register’s Annual Great Bicycle Ride Across Iowa. The ride first began in 1973, making this year’s ride the 40th annual RAGABRAI. In the first year, there were 114 riders who completed the ride, and since then, the numbers have continued to grow until they had to limit the ride to a total of 8,500 week-long riders and 1,500 day long riders. This means on an average RAGBRAI day in Iowa you can see some 10,000 cyclist’s going down the road!

RAGBRAI Iowa annual ride 2012 moxie cycling

Just another day in Iowa on RAGBRAI

And when you get that many cycling aficionados together, you get a very diverse but wonderfully united crowd. Some of the team names we came across were brilliant…as well as the men dressed like Elvis, the older couples dressed in all pink including feather boas, the multiple groups of proud beer drinkers, and of course the lovely ladies dressed in Moxie!

moxie cycling jerseys ragbrai 2012

Tamara, Abby & Brooke in two of our styles coming out in 2013

The first day we were able to get the Moxie Men out on the official Moxie Tandem bike! Thanks to a recent ‘pimp my tandem’ makeover, this relic is looking super shiny and in the signature Moxie green. After the 50 mile ride, Alex and Denton confirmed that it takes some major man moxie to pedal that single-speed.

moxie cycling tandem ragbrai 2012

One fellow RAGBRAI rider had to ask, “You know that’s a single-speed right?” But the men of Moxie were able to persevere!

Denton and Jordan even completed the Century ride and earned their patch.

ragbrai century ride moxie cycling

What us Moxie ladies are celebrating about is the expo before the first day of riding where Moxie Cycling had a booth debuting our 2013 line with a pre-sale! We are so proud and excited to reveal our new patterns and styles, and have had some great feedback so far. It was great fun to see women the remainder of the ride wearing our jerseys! Check out these Moxie spottings:

moxie cycling women's jersey ragbrai

moxie cycling women's jerseys ragbrai 2012

moxie cycling women's jersey cycling ragbrai 2012

And here is Team Moxie Cycling at the finish! Dipping our tires as per the tradition.

moxie cycling women's jerseys ragbrai

moxie cycling ragbrai 2012 women's jerseys

If you would like to look into purchasing any of the latest jerseys, please send an e-mail to or to get your preview catalog and receive ordering information.

ragbrai moxie cycling women's cycling jersey

Were you at RAGBRAI?? Send us your Moxie Spotting pics and we’ll share them in our next post!

Are you interested in joining us at RAGBRAI next year? Drop us a line at the above email address, in the comments below, or at our Facebook page and we can coordinate information! We are always interested in finding more women cyclists to join us!

Stay Sassy…

Team Moxie