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Moxie featured in Women’s Health Magazine

Published June, 2014

womenshealthmag“Moxie Merino Wool Bolero Keep warm on the road (or at a post-ride brunch) in this chic and functional shrug. $68, for retailers.”

Moxie featured in Health Magazine

Published May, 2014

health mag“Buttery soft, moisture wicking and supportive, the [Nyad Moxie Cycling jersey] is universally flattering. We also love the three roomy back pockets. [($58;]

The article was published labeling The Nyad as a Pearl Izumi Jersey be we know the truth – it’s a Moxie!

Cycling skirt part of Moxie’s expanded line

Published March 27, 2014 by BRAIN Staff of Bicycle Retailer and Industry News

Adjustable Cycling Skirt | Moxie Cycling CoNEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season. The new offerings include the Adjustable Cycle Skirt, which adjusts between 7 and 14 inches in length, features a hidden waistband pocket for carrying essentials, and — with its liner-free design — pairs with the rider’s favorite bike shorts. Available in black, coral, aquamarine or violet and sizes from S to XXL, it retails for $48.

Moxie in Bicycle Retailer Magazine

Published October, 2013


Interbike 2013 – Moxie Cycling Co. 2014 Line Up

Posted by Cycling Strong in September, 2013

Meet Moxie

From our partner Esprit de She’s January 2013 Newsletter, an interview with Brooke and Deb:
01/03/2013, 6:30pm CST By Esprit de She

What to do when that just-right cycling jersey proves elusive? If you are Brooke Freiborg and Deb Amorde, creators of Moxie Cycling, you take matters into your own hands and design your own.

What to do when that just-right cycling jersey proves elusive? If you are Brooke Freiborg and Deb Amorde, creators of Moxie Cycling, you take matters into your own hands and design your own. The result: a stylish-yet-functional T-back jersey that will take you from your ride to coffee to running errands — and everything in between. shares the news of our 2013 line and the Esprit de She sponsor:


2013 Moxie Jakarta womens tank top cycling jersey

With more than 2,000 unit sales in the last year, Moxie Cycling is expanding their product line!  As promised inmy review of their jerseys, we were able to get a sneak peek at their Spring 2013 collection highlights.

The original T-back style featured five prints. For 2013, it gets four new designs.  In addition, Moxie is also offering two completely new styles, a sweetheart style with three different designs, as well as a very unique ruched style, offered in four designs. The ruched style is shown above in a design called Jakarta.

The two new jersey styles have similar features as the original T-back style, including the ergonomic seams and tagless design, performance fabrics, interior built-in support bra, and 3-pocket design rear…

Full article here.

Christmas Bike Gift Guide 2012 for HER

Buying Christmas gifts is not always easy, especially if you are trying to keep it a surprise and don’t quite know what to buy for a biker in your life. I really hope we can help you with few ideas.

 Under $100

  •  Handlebars: Salsa Cycles makes a great narrow handlebar that fits me perfectly.
  •  Jerseys: Moxie Cycling has some adorable cycling jerseys that are flirty and fun.
  • Bike shorts: Whomever initially invented women’s bike shorts is ingenious, not to mention bibs. After two kids, ah-hem, I need a little bit of extra coverage, and bibs are flattering and don’t pinch at the waist like regular bike shorts do. I’m partial to Pearl Izumi, ShebeestPrimal Wear or Skirt Sports for bombing around town. I love commuting to work in a dress with a pair of cute bike shorts underneath.
  • Vest: Layering is critical in Colorado, so I have my Pearl Izumi vest and a pair of arm warmers on me at all times.
  • Seat: Nowadays, women’s-specific bikes have rockin’ seats from the get-go, although I am also partial to Terry Bicycles saddles. A happy butt makes for a happy ride.
  • Want to be a part of something bigger? Get a woman in your life a gift of Venus De Miles bike ride in Colorado or Illinois.

Click here to see the full list.

From the online news source Industry Outsider on December 14th, 2012.

Moxie Cycling Jerseys – By Women For Women

In all the years I have been cycling, I have never been thrilled with the jerseys. In fact, I got hand me downs when I started cycling and have never actually purchased one. Sad, I know, but I have never found a jersey I like that fits well. They all look the same and they are made for men. Until now! Moxie Cycling recently gifted me their 2013 Peacock Jersey with T-back.

Read Carly’s review here.

Review: Moxie Women’s Bike Jersey

Are the days of geeky, unisex-looking jerseys numbered?

Moxie Cycling Company wants them to be.  But cycling jerseys need to be functional, as well.  They need to keep you dry and comfortable, allow for range of motion, and provide places to carry essentials.  Are Moxie’s stylish jerseys also workhorses?  We’re about to find out.

According to Twin Cities based Moxie Cycling Company, founders, Brooke Freiborg and Deb Amorde, what began as a local presence in Minneapolis has grown into Moxie Cycling jerseys carried by national companies such as Team Estrogen and Scheels for consecutive years.

Read her full review here.

From Minnesota’s Star Tribune on April 7th, 2012. by Neal St. Anthony in the Business section.

Inside Track: Entrepreneurs raise the bar for women riders to cycle in style

 Sometimes starting a new business just takes a good idea and a little “moxie.”

Deb Amorde and Brooke Freiborg, ardent bicyclists, decided a few years ago that the industry needed jerseys designed for women.

“I did a hand-sewn prototype in 2009,” recalled Freiborg, 29. “Women riders have unique needs and other sports have made significant strides in women’s’ apparel.”

This year, Freiborg expects Moxie Cycling to sell about 1,000 of its locally made jerseys in each of 10 styles at $58 apiece through its website,, and, and at local races and bike shops across 12 states.

Read the full article here.

Places and faces from RAGBRAI 2011′s first day

On one hand, the first day of my first RAGBRAI as a bicyclist as well as journalist made me feel like a complete outsider.

I rolled up behind one conversation on my way north out of Griswold and couldn’t help but eavesdrop: The guy was talking about how he and his brother aim to ride across every state in the nation, while the woman was from Alaska and said that she was able to bike to within 150 miles of the Arctic Circle.

I was just steeling myself for the rest of the way into Lewis!

And apparently I need a cadence meter for my bike to help keep myself at the peak rpm for my knees and the rest of my legs.

Read the full article here.

 Moxie Cycling’s new women’s cycling tank top jersey fitting/feedback event Wed. June 8th

Introducing Moxie Cycling Co. where high performance meets high style.

Friends of CycleQuest Studio Brooke Freiborg and Deb Amorde are the founders of Moxie Cycling Co. and designers of women’s specific racer back cycling tank top jerseys. Brooke and Deb will be debuting their first sample jerseys at 6:45pm on Wednesday, June 8th at CycleQuest Studio after Natalie’s 5:30pm cycle class. Women of the studio are invited to join them for a fitting event to try on their jerseys and provide feedback on the style, fit, and function… because the jerseys are made for women, they would love to incorporate customer feedback into the design!! Come take Natalie’s class and afterwards enjoy lemonade and fresh baked cookies and try on these new jerseys. Full article here.