Brooke’s Fall Update

BrookePhew!  Summer has a way of disappearing in a flash these days.  Moxie had an incredible spring and summer traveling to cycling, triathlons and running events throughout the country and visiting our valued authorized dealers.  Our early travels brought us to Wisconsin, Arizona, IL, and Utah and we enjoyed saying hello to familiar faces and making new friends.  At this point in the season, after what seems like months on the road, we pause and reflect on the growth of the business and want to express a sincere heartfelt thank you to all of our fans who believe as passionately about pursuing dynamic experiences as we do. Thank you. It’s been a pleasure to get to know you. 


In August, we had our brand reps visit us in Minneapolis for our sales kickoff and retreat.  We had a blast and we’re excited to introduce our fans to a team of reps throughout the country that started out just like we did – inexperienced in apparel, connectionless in the bike industry – but full of passion for doing something great in women’s cycling. We’re honored to have these women representing our brand bringing Moxie to bike shops, outdoor retailers and events in their area, uniting like-minded women with a love for cycling.  Andrea, our rep from Wyoming joined us a day early and participated in a Esprit de She Cycle Tour with a life-long friend.

tiki spin The remainder of the team joined us on Friday for a tiki-inspired celebration.

And bright and early on Saturday we rose for a team spin class at Life Time Fitness.

We spent the afternoon presenting the 2014 collection, planning for growth and joking about the additional jobs everyone needed to find to feed their Moxie addiction.  It was a productive afternoon and we left the meeting feeling inspired for all that is to come for 2014.  We’re excited to introduce you to this group of phenomenal women – please take a moment to read their bios!

“Life is a journey, not a destination.” – Ralph Waldo Emerson.

Enjoy the ride!
Brooke, Co-Founder, Moxie Cycling

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