Moxie at Interbike 2012!

Interbike 2012 in Vegas // Mystery shoppers, Cyclecross madness & Human Bio-electric Emulation technology

We’re going to go against the age-old adage of “What happens in Vegas, stays in Vegas” and telling you all about our Interbike experience! (Well, except for that one night) If you aren’t familiar, Interbike is the premier cycling trade event in North America with more than 750 companies representing more than 1,200 brands. It is the place to be seen if you are looking to advance your brand and network within the biking community.

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Attendance was a record high this year with 25,536 attendees. Approximately 5% of the visitors were buyers, distributors, and importers. Moxie Cycling had great traffic; if we had to guesstimate, there was only 5 minutes throughout the day in total where there was not a visitor at the booth.

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We had many awesome conversations with industry peers such as Yankz!, Terry, Lifetime Fitness, and up an coming brand Gravity Check who distributes from Israel. Overall, the response to our jerseys was hugely positive and there was a warm reception to the women’s specific niche.

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The Women’s Lounge featuring the Retropolitan jersey at Interbike 2012

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The Moxie Cycling booth being constructed with the help of the guys over at Reality Bike out of Atlanta

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In our very limited spare time, we were able to shop around a bit and scored some great new products we will be featuring in an upcoming post. Stayed tuned to get the insider details,  including the joys of muscle electro-therapy.

moxie cylcing women's cycling gear women's jersey

And since it is Wednesday, you might need a little pick-me-up. Let’s all be thankful that we didn’t do this today:

Did you or anyone you know attend the Interbike convention? If you did, we would love to hear your thoughts about the show and the brands involved! Join the conversation at our Facebook page: or leave a comment below!

Stay Sassy…

Team Moxie Cycling

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